Suicide is a complex issue with many unique, contributing variables. While there is no magic solution when it comes to suicide prevention, we believe the best defence is a good offence. After years of research, Man Therapy® was created as an upstream approach to preventing suicide for the highest-risk men, who often don't receive support.

The innovative campaign and 24/7 digital platform gets working-aged men to think differently about their mental health and take action before they ever reach a point of crisis. Man Therapy® has spent over ten years breaking down barriers to help-seeking behaviour and smashing the notion that men can't talk about their feelings.

Man Therapy® was created by a multidisciplinary team of suicidologists, mental health experts, marketing strategists, and creatives to make mental health approachable by using humour to break stigma and help men take action with tools and resources.



The best part about it? It works. The results for a 4-year, $1.2 million study, funded by the CDC, shows that Man Therapy® not only helps reduce depression, suicide risk, and poor mental health days, it also improves help-seeking behaviour in working-aged men